About

test We’ve been working in marketing and communications for about 25 years. That’s a lot of hands on experience we can draw from when we approach a project. If you prefer a personal and practical approach, fresh and different perspectives, we’ll work well together.

Our team

Helen Vandebovenkamp

Founder/Partner

I excel at communicating “bad news”. I’ve developed and executed multiple communication plans in times of significant change. I may be good at “bad news”, but I’m at my best when I’m building something new. In particular, partnering with leaders to develop their communication plans and helping employees realize they have inspiring stories to tell. You can read my full profile and experience on Linkedin.

Inge Declercq

Founder/Partner

My passion is guiding companies towards functional excellence in all aspects of marketing and communications, in particular change management, branding and rebranding. During my career I gained extensive marketing and corporate communications experience at international level with organizations such as GE International, GE Capital Solutions, Azelis and Fujitsu. I’m speaking Dutch, French, German and English. You can read my full profile and experience on Linkedin.

Our short story

We were having lunch, bouncing ideas back and forth about projects we were working on and thought wouldn’t it be nice to do this more often. After all, two heads are better than one. With our different corporate experiences, our various skills and our combined excitement for marketing and communication, we knew that together we could offer more. Voilà, inyourshoes was born.

We began in 2014 with the vision to provide a personal, professional and practical approach to consulting. Our focus areas include senior level marketing, communications, mergers and acquisitions, change management and functional training.